Case Study - The Solicitor

James runs a debt consolidation company and, like many in his industry, invests heavily in Facebook and Google advertising each month to generate new leads. He also employs a sizeable sales team to contact and convert those leads. Despite these efforts, the challenge was always the same: most people simply wouldn’t pick up the phone.

Understandably, many of James’ prospects were reluctant to answer calls from unfamiliar numbers. His team would call new leads repeatedly during the first 48 hours — often every hour — yet only managed to speak to around half of them. That meant thousands of pounds of ad spend and countless leads going to waste every single month. For James, this represented approximately $25,000 in “lost leads” every month.

Instead of continuing with the same approach, James agreed to test our AI-powered sales assistant. On day three, rather than calling again, he sent 319 of those unresponsive leads into the system. The results were extraordinary:

• 319 leads entered

• 120 responded

• 87 qualified

• 75 booked an appointment or requested a callback

• 14 converted into sales

With each sale valued at $3,000–$4,000, that single test generated approximately $49,000 in revenue — enough to cover an employee’s annual salary from just one batch of leads. And James has tens of thousands more leads sitting dormant in his CRM, representing untapped potential.

For James, this was a breakthrough. Instead of accepting that lost leads and mounting overheads were “just part of the business,” he now had a proven way to re-engage prospects using SMS conversations powered by AI. Unlike traditional calling, SMS felt comfortable and convenient for his audience. The AI system not only initiated conversations in a natural, personal way but also qualified prospects, secured appointments, and ensured commitment by tying callbacks to a named team member.

The impact on his business model has been dramatic: fewer wasted leads, reduced staff overheads, and more sales generated without increasing ad spend. What had been a constant challenge for over a decade — turning unresponsive leads into paying customers — is now one of James’ most reliable growth channels.

And it’s not just James seeing results. A law firm specialising in compensation claims sent 467 old leads into the system. Within days, 103 requested immediate callbacks and 93 booked appointments, leading to an estimated 49 new cases worth nearly $100,000. A home improvement business experienced a similar outcome, closing five sales from a batch of 12-month-old leads.

These examples demonstrate the consistent value of our AI sales assistant across industries. By reactivating dormant leads, reducing wasted ad spend, and lowering staffing requirements, businesses are able to unlock new revenue while improving efficiency. For James, and many others, AI has transformed “lost leads” into a significant and sustainable source of growth.