Case Study - The Solicitor

One of our students recently shared a remarkable success story inside our community. Working with a UK-based solicitor, he has helped generate an estimated £75 million in income — and projections suggest this figure could grow to ten times that amount over the course of the campaign.

The opportunity lies in the high-profile mis-sold car finance scandal, which has affected a large number of consumers across the UK. These kinds of cases are similar to mass tort actions in the USA and Canada — large-scale legal matters with significant financial potential. Traditionally, law firms tackling these opportunities rely on vast call centres and auto-dialers to contact leads at scale. This approach is costly, labour-intensive, and often delivers inconsistent results.

By introducing our AI-powered sales assistant, the solicitor’s entire model has been transformed. Instead of pushing 1.5 million leads through an auto-dialer, the leads are now processed by our AI system via SMS — a channel that prospects not only prefer, but also respond to at a much higher rate. The AI handles the initial outreach, qualifies responses, nurtures conversations, and seamlessly converts leads into scheduled appointments.

The results have been outstanding:

• Higher conversion rates – Prospects are far more responsive to SMS outreach than cold phone calls.

• Improved efficiency – The AI assistant engages leads consistently and compliantly, without the errors or misstatements that can arise in traditional call centre environments.

• Lower overheads – By leveraging AI, the solicitor has reduced their call centre staffing requirements by 75%, cutting significant costs while increasing productivity.

What began as an experiment has now reshaped the solicitor’s approach to client acquisition. Instead of needing 300 agents, they operate effectively with just 75 — while simultaneously driving far greater results. For the client, this means stronger financial outcomes, fewer operational headaches, and a more scalable business model.

This case study demonstrates the true potential of our AI sales assistant in high-volume, high-value industries. By combining cost reduction with performance improvement, it enables businesses to pursue major opportunities with greater confidence, less risk, and a clear competitive edge.